すべての求人情報 マーケティングディレクター

1. Brand Awareness & Communication Strategy Develop and execute the brand's upper-funnel strategy, including awareness, reach, and consideration initiatives. Define the communication framework and brand narrative tailored to target audiences. Analyze consumer insights, category trends, and cultural moments to guide storytelling and campaign planning. Manage media planning for awareness KPIs (e.g., reach, impressions, VTR, viewability). Ensure campaigns are optimized for upper-funnel performance and aligned across paid and earned touchpoints. Build a strong brand community with influencers. Establish and track upper-funnel KPIs such as reach, impressions, video views, engagement rate, brand search uplift, and top-of-funnel conversion. Analyze media results and campaign effectiveness, identifying insights and optimization opportunities. Provide clear reports and recommendations to senior leadership. Work closely with SMC and Online team to ensure a unified consumer journey. Partner with regional team to align on campaign priorities and adapt assets for the local market.

会社概要 約150 製品 販売 太平洋地域 中東 地域 米州地域 主要3地域 分 事業 展開 各地域 1社以上 関連会社 構成 今日 50 超 関連会社 日本法人 ELC 合同会社 日本屈指 企業 海外拠点 中 長 歴史 紡 日本 第1号店 1968年 東京 日本橋高島屋本店 日本 東京都千代田区 移転 本社 働 仕切 洗練 皇居 素晴 景色 一望 調和 促 造 日本 研究開発 技術革新拠点 丸 内本社 隣接 移転 得 相乗効果 高 日本 他 太平洋諸国 違 消費者 喜 製品 作 使命 実現 茨城県下妻 工場 設 ELC 最先端 施設 高品質 製品 生 出 太平洋地域 消費者 一層近 場所 流通 可能 取 組 消費者 需要 高 将来的 大 成長 見込 Growth Marketing - Cluster Lead (Luxury Skincare, Dermatology Skincare, Luxury Fragrance & Haircare) Key Responsibilities Lead and co-working with Brand Cluster General Manager/ Marketing Director on Go-to-Market calendarization and Ad & Promo budget allocation Lead Strategic planning and detailing for Go-to-Market strategies including crafting the media mix strategy as well as CRM strategy Lead market insights analysis for responsible cluster brands leveraging internal research data infrastructure for better Go-to-Market planning and optimization Lead Go-to-Market strategy/ campaign performance review and optimize future planning Be primary point of contact with agencies to manage the execution with quality and provide periodical execution updates to stakeholders Be primary point of contact with regional Growth Marketing lead to leverage APAC insights and capabilities Manage team members including full-time employee and on-site support outsourcing staffs Key Expected Output Quarterly Go-to-Market strategy plan and performance review Campaign plan including KPI setting, budget allocation, media mix, CRM program tactics Key competitors' media strategy/ campaign benchmark analysis Market trend analysis for respective owned category Annual agency performance evaluation review Team and Reporting Line Team: Growth Marketing Team, Digital Commerce and Marketing (DCM) Division Report Line: Direct report to Growth Marketing Director Dotted report to Brand Cluster General Manager Key Stakeholders Inside of Growth Marketing Team: Consumer and Market Insights Team Regional Growth Marketing Team Agencies (Ad Agency, CRM Agency, PR Agency etc.) Outside of Growth Marketing Team: Brand Marketing Team Brand Online Commercial Team Brand B&M Commercial Team Strategic Initiatives & PMO Team Typical Future Career Paths Other Growth Marketing cluster lead to obtain different category knowledge Growth Marketing Total cluster lead Brand Marketing lead Regional Brand Marketing or Growth Marketing lead Typical Successful Candidate Qualification Experience Proven track record as brand marketing lead or agency strategic planer with 8-10 years of professional experience Understand the latest media landscape/ trend and be able to translate into media mix/ campaign planning High acumen on KPIs and numbers and be able to lead media/ crm optimization based on facts and hypothesis Solid working experience in an international and dynamic corporate environment Excellent in stakeholder management with fluent English and Japanese language capabilities Excellent in agency/ vendor management from both contract/ scope management and relationship management perspective 3+ year Beauty and Fashion or similar category 3+ year in people management Mindset Self-learner and enthusiastic for consumer and latest beauty/ fashion trend both domestic and international Can lead from every chair to challenge the status quo and provide solution for better results High ownership and commitment to deliver end-to-end initiatives/ campaigns with a hands-on style High agility and fast adopter for ever changing consumer environment and competitive landscape Nice to have capabilities Prestige beauty industry experience Event marketing/ PR experience Korean, Mandarin language Project management skills 成長 Growth Marketing - 高級 皮膚科 高級 主 業務内容 協力 Go-to-Market 市場投入 計画 策定 広告 予算 配分 主導 Go-to-Market戦略 策定 具体化 戦略 CRM戦略 構築 含 担当 市場 分析 社内 活用 Go-to-Market戦略 最適化 実施 Go-to-Market戦略 成果 今後 計画 最適化 主要窓口 高品質 実行管理 行 定期的 進捗報告 APAC 市場 能力 活用 成長 連携 正社員 含 管理 期待 成果物 四半期 Go-to-Market戦略 成果 KPI設定 予算配分 CRM 施策 含 計画 競合他社 戦略 分析 担当 市場 分析 年次 評価 報告 成長 DCM 部門 直属 報告先 成長 点線報告先 主要 成長 内 消費者 市場 成長 広告代理店 CRM代理店 PR代理店 成長 外 B&M 戦略 PMO 想定 他 成長 異 知識 獲得 成長 総括 成長 求 人物像 経験 代理店 戦略 8 10年 実務経験 最新 環境 理解 計画 活用 能力 KPI 数値 対 高 理解力 持 基 CRM最適化 主導 能力 国際的 企業環境 確固 業務経験 管理 優 英語 日本語 能力 保持 契約 管理 関係管理 観点 管理 優 類似 3年以上 経験 3年以上 経験 国内外 消費者動向 最新 熱心 自己学習者 現状 挑戦 良 成果 生 出 解決策 提案 積極的 持 施策 遂行 姿勢 変化 市場環境 競争環境 迅速 適応 柔軟性 歓迎 経験 高級美容業界 経験 PR経験 韓国語 中国語 雇用形態 正社員 給与 応相談 業績賞与 年 回 昇給 年 回 業績 評価結果 準 勤務地 100-8333 東京都千代田区丸 内3-2-3 丸 内二重橋 20階 所定労働時間 7時間30分 (休憩時間別途 60分) 有 10:30 16:00 有 部署 異 営業職 労働制 福利厚生 社内制度 総合福利厚生 (東京化粧品健康保険組合 倶楽部 年間6万円分補助 保養施設 会員等 自社製品社員割引 定期健康診断 退職金制度(確定拠出型年金 確定給付企業年金) 慶弔見舞金(結婚祝金 出産祝金 傷病見舞金 各種弔慰金 災害見舞金) 通勤手当(上限 万円) 外勤手当(営業職) 時間外手当(管理職以上 深夜残 ) 休日 休暇 完全週休 日制(土日祝日) 年末年始休暇 有給休暇 入社当日 付与 初年度3 12日 以降最大22日 特別休暇(結婚休暇 葬祭休暇 病気休暇 公傷休暇 災害時等休暇 母性管理休暇) 生理休暇 休暇(永年勤続表彰該当者) 介護休暇 研修 入社時研修各種 社内 研修( 英語会議 等 社外 (英語 等) 開発 E- 各種 ELC 合同会社 職務執行者社長: 事業内容: 化粧品 医療部外品 製造 販売 輸出入 資本金: 8,000万円 The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M*A*C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Responsibilities includes but not limited to driving brand growth, consumer engagement, and market share through innovative marketing strategies tailored to the Japanese beauty landscape. Develop and execute the annual marketing strategy and calendar aligned with global brand direction and local market needs. Lead 360° campaign planning and execution across digital, retail, PR, influencer, and experiential channels. Drive consumer acquisition and retention through data-driven insights and CRM initiatives. Collaborate with APAC regional and global teams to localize product launches and brand storytelling. Manage and mentor marketing team members, enhancing creativity and accountability. Oversee marketing budget and ensure efficient allocation of resources to maximize ROI. Monitor market trends, competitor activity, and consumer behavior to identify growth opportunities. Partner with sales, education, e-commerce and retail teams to ensure cohesive brand execution across all touchpoints. Build and present business cases for all new products, inclusive of market landscape, pricing, and forecasts in collaboration with scientific & sales planning. Work collaboratively with the scientific, production, creative, and supply chain teams to develop and maintain efficient product processes. Ensure seamless communication processes that provide product updates (ingredient changes, reformulations, supply chain issues, out of stocks) to affected areas of the business. Collaborate with the Sustainability to integrate sustainability innovation and measurements into the product development and production process. Work with Scientific Communications in identifying key product benefits and facilitate the development of consumer facing product messaging. Ensure effective transitions of existing/reformulated product development into the market, working with Supply Chain Management and Commercial teams to support successful product rollouts. 8-12 years of progressive marketing experience, preferably in beauty industry, of mass and/or prestige consumer goods that are skincare, make-up, frangrances categories. Strong understanding of the Japanese market and consumer behavior. Proven success in leading integrated marketing campaigns and product launches. Fluent in English (able to present and understand complex concepts) with Japanese of business level or above. Passion for beauty and ELC's brand values Experience working in a global matrix organization. Digital-first mindset with strong analytical and creative capabilities. 7+ years of product marketing and development experience is essential Beauty industry experience is strongly preferred Passion for beauty and skincare industry Previous cross functional experience within a similar industry is essential Experience working with Senior Leaders to deliver information and secure support/sign off The role requires influencing and collaborating on Product strategy with multiple cross functional stakeholders Experience in integrating sustainable materials and practices throughout the product development and production process Strong presentation skills Natural affinity for problem solving Proven crisis management experience Relevant education OR equivalent work experience in brand or product management

Position Overview Contribute to grow sales and brand equity as well as to offer seamless, omni-channel client experiences by developing and execute holistic marketing strategy and plans for some of key initiatives/projects assigned Drive development and implementation of marketing strategy and tactics with an emphasis on client-facing communication activities e.g. Advertising, Owned Media (Digital and Outdoor) and Cross-functional initiatives Pursue Market/Client Understanding and fully utilize data for everything we do Key Accountabilities Client-centric Marketing Strategy & Plan Lead creation and ongoing review of Marketing strategy based on all available insights about the market and clients, inclusive of both internal and external data Conduct market /client research and analysis that will guide the strategic direction of Tiffany Japan's business and its various aspects (competition, target clients, products, communication, etc.) Translate consumer and data insights into brand action plans that can generate a positive impact on business results Develop annual marketing plan inclusive of media, production and operation of advertising and other marketing communication programs Set objectives/KPIs for all projects, closely monitor and analyze results, share and utilize findings/data for further action Be the primary source of information related to the client and market, and actively share and use such information to discuss opportunities with other departments and business partners Media Planning, Execution & Effectiveness Evaluation Develop annual marketing budget plan, review monthly and manage it on a day-to-day basis Lead planning and delivery of Tiffany Japan's media plan in alignment with the company's business strategy and priorities Track media budget by channels and category for Finance and Media Spending Reports for internal stakeholders Propose and manage media plan to deliver the most effective full-funnel results with clear KPIs - Media mix to include all formats and all channels i.e. Digital (of all forms including Social), Print and OOH, both external and owned media Build Measurement studies and roadmap for media effectiveness across funnels, generating data-driven insights and optimization opportunities that lead to significant revenue growth & cost savings for the business Measure success metrics vis-à-vis set objectives, analyze, evaluate and develop action plans to improve effectiveness on an ongoing basis. Work closely with media and agencies to maximize opportunities and results. Act as a 'change agent' in teams or organizations by bringing best-in-class external perspectives; keep current with industry news, digital trends, platforms, and experiences that can inform Brand's activation planning and drive innovation and performance. Demonstrate strong technical knowledge of evolving digital & social media landscape, leading a video first media strategy with agency partners Create, manage, and grow partnerships with external media, tech, and media analytics partners Implement "test & learn" programs for digital channels including testing roadmap, test set-up, and results interpretation Synergize with PR on major initiatives and 360 campaigns. Oversee digital custom integrations & influencer collaborations through media partnerships Localization of Communication Assets (e.g. advertising, catalogues, etc.), Local Website Content Management Develop robust localized communication plans to drive regional relevance in key global communications pillars (e.g. Love & Engagement) and across channels (e.g. influencers) Collaborate with Global Marketing to ensure the quality of all localized communication assets, tools, collaterals meets Tiffany's global standards Oversee project management encompassing localization time schedules, vendor relations, internal resource allocation, etc. Team Capacity Development/Support Exercise positive leadership, while being a highly motivated hands-on player at the same time Infuse client-centric marketing focus into the team and across the company Develop junior talent within the team through day-to-day coaching Provide support to other team members when in need Cross-functional Synergy Leadership Act as leader for cross-functional initiatives representing Brand Marketing team Proactively participate in cross-functional efforts to shape synergy that benefits the company holistically Voluntarily facilitate internal work streams in partnership with other departments and teams Supervise New Store Opening/Store Renewal marketing activities to deliver the best brand exposure for our stores

Our Competencies for All Employees Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary. Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty. Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results. Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably. Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything. Our Competencies for All People Managers Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans. Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder. Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team. . General Description of All Benefits: Our company offers a number of benefits to eligible employees, including health benefits (medical, dental, vision), life insurance and disability insurance. Eligible employees are also able to enroll in our company's 401(k) savings plan and take paid time off for wellness needs and vacations. For additional information about our benefits Click Here - U.S Store Compensation & Benefits General Description of Other Compensation: Eligible employees will be able to receive discounts on certain products and incentive compensation. Req ID: 124679 Our Competencies for All Employees Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary. Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty. Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results. Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably. Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything. Our Competencies for All People Managers Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans. Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder. Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team. . General Description of All Benefits: Our company offers a number of benefits to eligible employees, including health benefits (medical, dental, vision), life insurance and disability insurance. Eligible employees are also able to enroll in our company's 401(k) savings plan and take paid time off for wellness needs and vacations. For additional information about our benefits Click Here - U.S Store Compensation & Benefits General Description of Other Compensation: Eligible employees will be able to receive discounts on certain products and incentive compensation. Req ID: 124679