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At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD . As the Brand Manager, you will drive awareness, relevance, and usage of YETI by activating the brand and product across multiple channels in meaningful and distinctive ways. In this early stage of building the brand's credibility and trust in the market, you will identify and nurture lasting relationships while creating opportunities with relevant communities, ambassadors, third-party events, and organizations. You will also lead always-on social media and PR communications in collaboration with external partners, ensuring a consistent and engaging brand presence. In this role, you will work cross-functionally with the internal wholesale and e-commerce teams, HQ counterparts, and external agencies. Responsibilities: Discovery & Insights Assess below discovery & insights to develop prioritised strategy & execution plan that best support YETI's growth opportunity. Track and report on major cultural and community trends to ensure YETI stays relevant and authentic. Monitor industry/core community trends, market conditions, and competitor activities to spot opportunities and risks. Identify new communities, ambassoders/ talents, and partnerships that align with YETI's brand values. Community Relationship & Management Build, support, and maintain strong day-to-day relationships with community stakeholders, ambassadors, and brand partners. Actively engage with communities through in-person, phone, and digital outreach. Foster relationships to maximize opportunities for collaboration and increase brand visibility. Ensure YETI maintains authenticity and resonance within relevant communities. Plan & Produce Ideate, plan, and deliver go-to-market activations, events, and product launches, including tradeshows with commercial teams. Ensure executional excellence by designing activations, events, and content that are both meaningful and distinctive to YETI, creating memorable brand experiences for communities and consumers. Plan holistically by amplifying activations, events, and product launches across multiple channels (social media, communication PR, ambassadors, key opinion leaders, etc.). Manage and support always-on social media and PR communications in collaboration with external agencies, ensuring a consistent and engaging brand presence. Collaborate cross-functionally with internal teams (wholesale, e-commerce, operations, etc.) and external agencies to ensure seamless delivery of plans. Partner with HQ Brand and Community teams, when necessary, to develop creative assets and content that are authentic, locally relevant, and aligned with YETI's brand. Other Develop and deliver strategic recommendations, execution plans, and performance reviews in clear, well-structured documents (PowerPoint, Excel, Word, etc.). Manage budgets, ensuring adherence to the original objective, plans, and schedules. Travel frequently (up to 70%) to support community engagement and event execution. Qualification & Attributes: Minimum 5+ years' experience working in a similar role or relevant experience Demonstrated experience in a Brand Management role in Consumer Goods/FMCG/Retail environment Background in communication (PR) and social media management is a plus Strong project management skills - ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment Benefits & Perks: Click here to learn about the benefits and perks we offer at YETI. YETI is proud to be an Equal Opportunity Employer. Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html. All applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. YETI Applicant Privacy Notice YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at [email protected].

Our Competencies for All Employees Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary. Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty. Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results. Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably. Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything. Our Competencies for All People Managers Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans. Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder. Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team. General Description of All Benefits: Our company offers a number of benefits to eligible employees, including health benefits (medical, dental, vision), life insurance and disability insurance. Eligible employees are also able to enroll in our company's 401(k) savings plan and take paid time off for wellness needs and vacations. For additional information about our benefits Click Here - U.S Store Compensation & Benefits General Description of Other Compensation: Eligible employees will be able to receive discounts on certain products and incentive compensation. Req ID: 122750 Our Competencies for All Employees Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary. Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty. Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results. Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably. Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything. Our Competencies for All People Managers Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans. Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder. Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team. General Description of All Benefits: Our company offers a number of benefits to eligible employees, including health benefits (medical, dental, vision), life insurance and disability insurance. Eligible employees are also able to enroll in our company's 401(k) savings plan and take paid time off for wellness needs and vacations. For additional information about our benefits Click Here - U.S Store Compensation & Benefits General Description of Other Compensation: Eligible employees will be able to receive discounts on certain products and incentive compensation. Req ID: 122750

業務内容 20% Formulate Long-term merchandising Strategy: Build and present the long-term JP merchandise strategy, with supporting insights, assortment guidance and differentiation plans to channel teams as well as global counterparts. 20% Lead seasonal merchandising planning: Lead development of consumer-right assortments, segmentation, and flow by category, ensuring assortments deliver the consumer requirements and financial targets for the entire JP market, as well as specific wholesale account groups. Own the entire product GTM process from Consumer Insight to in-season actions. 20% Lead, guide and grow HOKA Japan Brand merchandising team: Support the Specialist, Merchandising with their scope of work. Provide useful feedback on their performance and coaching on their future career development journey at Deckers. 15% Partner with Sales team to maximize business opportunity: Provide support and guidance with local Sales team at key trade show and sell-in conversations, including giving product presentation to key account stakeholders 15% Champion Product Identify and recommend product needs to Global Product & Merch teams across footwear and apparel. Present all products to local teams outlining in-depth product insight, innovation and consumer benefits. Be the gatekeeper for product related internal inquiries from various internal teams including marketing, consumer support, QA, channels. Own and maintain local product master list (LINE SHEET) 10% Monitor market, channels' & competitors' trends: Practice continuous innovation and improvement; staying close to channel performance, analyzing competitor activity, and pricing strategies, and identifying assortment opportunities and product needs for JP consumers 副業禁止