Senior Manager, Media Activation

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The goal of the Media Activation team is to deliver one integrated consumer journey to create a premium and seamless experience so that we not only meet their expectations, but also exceed them while meeting our targets when a consumer leaves our touch point.

Position Summary

The Media Activation Senior Manager fully drives Japan objectives, namely to accelerate the business growth through: Create Holistic Media strategy for brand adidas; Develop/execute media plan with internal/external Partners; Responsible for performance and budget related to Paid Media channel activities.

Key Responsibilities:

Develop holistic media strategy for brand adidas which maximizes reach and behavior changes to the target consumers to impact on business. Accountable for phasing and deployment of the Paid Search, Social and Display budget. Closely collaborate with other Brand Activation functional members to operate media planning / buying process efficiently. Ensure accurate and regular testing, reporting, optimization, and analysis on Paid traffic performance to identify key levers and opportunities for the improvement Responsible for the top & bottom line growth of our Paid traffic program to achieve sales, ROI, and total contribution goals Plan and optimize advertising campaigns for both ecom paid traffic generation and focus concept campaign. Produce regular reports providing insightful analysis of customer acquisition campaigns and evaluation of campaign strategy Lead media agency to deliver media plans which match with marketing objectives as well as quantitative KPIs. Responsible for accurate and timely processing of media investment invoices and billing from media agency, technology vendors, and 3rd party partners. Establish a high-performance culture and drive employee engagement, leading by example Identify and develop high-potential talents to fuel the succession plan in the team Look for opportunities to provide cross-functional experiences to identified high-potential talents from both inside and outside of the team


eCom digital KPI (Traffic/CVR/new acquisition) NPS (brand) Compliance to MWB guidelines ROAS

Key Relationships:

Country Sr. Manager Paid Media DTC eCommerce Country BA team (Brand Comms, Digital Activation, Media Activation, Newsroom) Global DBC Team, Global Media Team APAC Media Team External Agencies Local Media Partners


Knowledge, Skills and Abilities:
  • Knowledge of the full marketing communication (advertising, events, sponsorship, retail, PR, digital) and media planning and buying on a large scale
  • Entrepreneurial mindset – Results & Profit oriented
  • Able to create clear, concise and actionable materials for internal clients including strong data visualization and to influence their adoption of Analytics into their day-to-day business
  • Diversified mindset to proceed projects with people who have different ideas.
  • Strong track record at building relationships and partnering with internal clients on complex business problems to develop actionable recommendations on strategic and operational level
  • Excellent project management skill including the ability to work on several projects on a local and global level simultaneously
  • Outstanding problem-solving skills to identify, analyze, and propose solutions to various technical and business issues
  • Specify new processes, products and/or standards based on organizational strategy
  • Implement business strategies with some impact on business unit and function results
  • Steer development of recommendations with deep analyses and initiatives to complex tasks and projects
  • Excellent verbal and written communication skills with the ability to communicate clearly and effectively to inside and outside the level/function/organization/clients/vendors, to accept new or modified standards or concepts with divergent interests, and to write and prepare executive-level business correspondences
  • Proven leadership and managerial skills; Set clear objectives for team members; Accountable for performance and salary reviews; Provide expertise in supervised area

Requisite Education and Experience / Minimum Qualifications:
  • Bachelor or master’s degree in Statistics, Mathematics, Finance, Business Administration, Economics, Marketing, or Similar Discipline
  • Minimum 6-8 years of working experience in a leading role in Marketing communication OR an online consumer-facing high-transaction environment
  • Business side experience preferred
  • Minimum 5-7 years of experience with broad and deep knowledge in eCommerce focusing on conversion rate optimization
  • Experience of defining a longer-term roadmap for optimization across eCommerce business
  • Experience of managing direct response campaigns to ROI, ROAS, CPA, and CPI
  • Ideally have experience of working internationally and in settings requiring cross-cultural sensitivity
  • Excellent English skills and Fluent Japanese preferred