Senior Manager, Marketing, Hoka
雇用形態 :正社員
就業形態 :フルタイム
職務内容
業務内容
25%：Long range marketing plan
-Take ownership of aligning all channel marketing teams to develop the 5 year, long range marketing plan incorporating the Consumer, Competitor and Market analysis.
-Provide strategics oversight with the Integrated Marketing Manager and Specialist with the local creative development and implementation work across all physical and digital channels.
20%：Support the long term growth of HOKA Commercial teams
-Support the Channel Marketing manager, who acts as the day-to-day contact for the JP ecommerce and retail teams for aligning and integrating seasonal plans.
Own the development of a 360 support plan for Wholesale channel in partnership with FER team.
20%：Grow the impact of third-party endorsement
-Help JP Sports Marketing team with development of their long range vision, build key actions items and work with Global Sports Marketing to enhance the cross-regional collaboration
-Encourage PR team to develop and deepen relationships with key influencers, media and opinion leaders.
20%：Cross Functional Teamwork and Leadership
-Serve as the key liaison between the Japan team and the Global Marketing teams.
-Establish and develop aligned partnerships with cross-functional teams: DTC, Sales, Integrated planning, Finance, Operations, Merchandising.
-Partner with Leadership team of Sales and DTC to align on targets to execute the seasonal plans & tie back to marketing strategies.
-Influence behavior and opinion of others using pertinent data and applying logic to gain consensus.
15%：Lead, guide and grow HOKA Japan Brand merchandising team:
-Lead by example, provides guidance coaching and training to the marketing team, possesses a thorough knowledge of all the roles and responsibilities.
-Provide direction through focusing and clearly communicating the priorities of managing multiple seasons.
-Effectively manage and supports the career development of direct reports and the entire team, to ensure job satisfaction and future talent development.
副業禁止
Education/ Experience
- Bachelor's degree
- 10+ years' experience in a related role overseeing a diverse team with responsibilities across digital marketing, paid media, social media management etc.
- Sports/Outdoor/Fashion apparel or footwear industry experience is highly desirable, though not mandatory
- Experience with project management
- Experience operating effectively across cross functional teams including people overseas
- Experience working with various project management tools and communications tools preferred
Skills/Competencies
- Love for running is a must
- Strong written and verbal communication skills in both English and Japanese to interact with colleagues and the executive management professionally
- Able to find solutions to complex or ambiguous problems
- Experience working effectively in cross-functional capacities, satisfying the needs of diverse stakeholders, and often working under the pressure of competing and sometimes conflicting priorities.
- Highly intelligent, self-directing and self-confident leader
- Innovative manager with people & processes
- Strong interpersonal skills with ability to navigate internal organization
- Ability to use independent judgment in performing all duties of the position
All leaders at Deckers Brands must be able to demonstrate our leadership behaviors -
- Come As You Are
- Better Together
- Commit To Create
25%：Long range marketing plan
-Take ownership of aligning all channel marketing teams to develop the 5 year, long range marketing plan incorporating the Consumer, Competitor and Market analysis.
-Provide strategics oversight with the Integrated Marketing Manager and Specialist with the local creative development and implementation work across all physical and digital channels.
20%：Support the long term growth of HOKA Commercial teams
-Support the Channel Marketing manager, who acts as the day-to-day contact for the JP ecommerce and retail teams for aligning and integrating seasonal plans.
Own the development of a 360 support plan for Wholesale channel in partnership with FER team.
20%：Grow the impact of third-party endorsement
-Help JP Sports Marketing team with development of their long range vision, build key actions items and work with Global Sports Marketing to enhance the cross-regional collaboration
-Encourage PR team to develop and deepen relationships with key influencers, media and opinion leaders.
20%：Cross Functional Teamwork and Leadership
-Serve as the key liaison between the Japan team and the Global Marketing teams.
-Establish and develop aligned partnerships with cross-functional teams: DTC, Sales, Integrated planning, Finance, Operations, Merchandising.
-Partner with Leadership team of Sales and DTC to align on targets to execute the seasonal plans & tie back to marketing strategies.
-Influence behavior and opinion of others using pertinent data and applying logic to gain consensus.
15%：Lead, guide and grow HOKA Japan Brand merchandising team:
-Lead by example, provides guidance coaching and training to the marketing team, possesses a thorough knowledge of all the roles and responsibilities.
-Provide direction through focusing and clearly communicating the priorities of managing multiple seasons.
-Effectively manage and supports the career development of direct reports and the entire team, to ensure job satisfaction and future talent development.
副業禁止
Education/ Experience
- Bachelor's degree
- 10+ years' experience in a related role overseeing a diverse team with responsibilities across digital marketing, paid media, social media management etc.
- Sports/Outdoor/Fashion apparel or footwear industry experience is highly desirable, though not mandatory
- Experience with project management
- Experience operating effectively across cross functional teams including people overseas
- Experience working with various project management tools and communications tools preferred
Skills/Competencies
- Love for running is a must
- Strong written and verbal communication skills in both English and Japanese to interact with colleagues and the executive management professionally
- Able to find solutions to complex or ambiguous problems
- Experience working effectively in cross-functional capacities, satisfying the needs of diverse stakeholders, and often working under the pressure of competing and sometimes conflicting priorities.
- Highly intelligent, self-directing and self-confident leader
- Innovative manager with people & processes
- Strong interpersonal skills with ability to navigate internal organization
- Ability to use independent judgment in performing all duties of the position
All leaders at Deckers Brands must be able to demonstrate our leadership behaviors -
- Come As You Are
- Better Together
- Commit To Create