Senior Manager, Digital Activation, Acquisition & Comms, Consumer Engagement

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Purpose & Overall Relevance for the Organization:<

Design optimum digital platform and connect the various consumer engagement experiences (data capture opportunities) across the different sales channels to enable a meaningful view of our consumers' values, desires and habits, leading to multi-channel value exchange between them and our brand.<


Key Responsibilities: < <

Develop strategies to grow the CRM database across all consumer touch points (eCom / Retail Partnership Activation, Social Media) in the Market.< Design adidas digital platform with optimizing structure of digital medias, i.e. owned / borrowed / earned / Paid media.< Collaborate with Digital Planning, Retail Marketing and Brand Communications on email communication strategy and manage overall customer contact strategy to ensure consistency of brand message across channels. (ex WE CRM)< Set rules of engagement for consumer contact/direct communications in partnership with all stakeholders.< Establish a high-performance culture and drive employee engagement, leading by example.< Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement.< Identify and develop high-potential talents, to fuel the team's succession plan.< Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team.< <

KPIs:< <

NPS (category, key city)< < < CRM KPIs (Opt‘in, Data capture, Lifetime Value, ROI)< <
DTC Net Sales, DCC<

Compliance to MWB guidelines<


Marketing Working Budget management< Execution excellence in brand concepts/stories< <

Key Relationships:<

Internal< <

Peers reporting into Brand Activation Lead< Market BU Brand Communications< Market e-Comm team< Market back-office team< Global Digital Brand Commerce Consumer Engagement team APAC Digital Activation


Knowledge, Skills and Abilities:

Delivering and managing CRM programs for world-class consumer centric businesses Manage corporate digital platform as a hands-on playing manager Strong analytical and problem-solving skills Trade or sales experience< Proven project management experience< Advanced user of MS Office suite < Experience in both market and above market organization preferred