Retail Marketing: Sales Promotion Manager For Originals
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:
Contribute to the development of the market's implementation plan for the Global Brand Activation strategy for wholesale Omni-Channel Marketing initiatives and activities in specific category across the accounts.
Develop and execute category’s implementation plan of the Global Brand Activation strategy into the seasonal account plan with creating and executing the initiatives in line with brand guidelines. Input to Global Concepts-to-Consumer on any additional local retail marketing needs and global toolbox performance through Omni Channel Marketing lead. Ensure the alignment of Brand Calendar and Key account calendar on categories. Ensure the Category plan is well integrated for promoting the brand as well as sell-through by managing budget with closer relationship with Sales and Account Manage retail space solutions across all Wholesale accounts by partnering with Sales and other Brand activation functions, OC VM/ICS, Brand Comms, etc. Make sure positive ROI on both planning and execution phase for wholesale Omni Channel marketing initiatives across all key accounts and be accountable for it. Control budget with understanding forecast and monitoring record.
Achieve Originals Sell-out target in wholesale channel as well as securing the right brand presence and service for NPS contribution.
Peers in Brand Adidas who are in charge of Football and Running category
Wholesale Leadership team
Account Sales Management
Marketing Management at Accounts
Global CtC Omni-Channel Marketing
External partners (Agencies)
- Progressive experience in brand marketing and/or sales (preferably in wholesale and in the sporting goods industry)
- Leading and managing a diverse team
- Proven track record of managing simultaneous projects.
- Advanced user of MS Office suite of products
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- 3-4 years’ experience in relevant Marketing fields
- Demonstration of strong leadership
- Fluent in English and Japanese
- Passion for sports and marketing