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Roles & Responsibilities:
1) Market measurement monitoring quarterly, proposal from implication to support company growth and capture market trend opportunities.
2）Consumer/brand insight understanding via quantitative and qualitative research methodology.
3）Workflow management using internal/external resource to understand consumer/brand insights, and be able to articulate and share the info with cross-functional alignment team and relate to the situation adopted by each functional team.
4) Key initiatives measurement of the effectiveness for the main marketing campaign, as well as for the main product launch on a monthly basis to understand the feedback of what works and what doesn’t work.
5）Idea generating for concept development in brand/communication/best store, etc
6）Company strategy and marketing planning based on consumer/brand insight and market measurement
7) Working closely with global market research team to communicate Japan regional intelligence
- Should have good research background
- Market data, consumer analysis expertise( Big panel data/ad-hoc research)
- Research experience at branded consumer focused company at either research agency or client side
- Wide range of knowledge about Economy and understand consumer minds / IA market
- Good communication and interpersonal skills
- Good Japanese and Business Level English skills