Key Job Accountabilities 主要職務

To define the local brand strategy in the local market in line with the international brand positioning;

contribute to growth by driving new product launches and pillar products

Implement new product launches and to maintain growth of pillar products

Manage product portfolio to contribute to the brand business and development

Contribute to local adaptation of advertisement and analyze media recommendation

Propose, implement and monitor marketing mix strategies (IMC/360/Digital /Ebiz/Retail/Medical) to build integrated, engaging consumer brand experiences

Develop in-depth understanding of consumer insights

Monitor local trends and feedback findings to regional or and global teams

Manage the budget and the financial implications of forecasts

Interact effectively with other departments and teams to support marketing strategies and objectives

Guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand - Translate the brand's sense of purpose into product management

Must Have Aspects 必須項目

Marketing experience at least more than 3 years

Product knowledge and brand business know-how

Knowledge of local retail dynamics and environment

Research and market data analysis

English

Preferred Qualification 希望項目

FMCG or cosmetic industry background

Financial knowledge (P&L, expansion analysis, sales forecasts)

Advertising and media planning knowledge