×
ニュース
最新のニュース
keyboard_arrow_left
keyboard_arrow_right
ウェブサイト
shop.adidas.jp/
シェアする
テキストサイズ
aA+ aA-
印刷
印刷

Manager, Fitness Marketing

国 : 日本

都道府県 : 東京都

都市 : 東京

カテゴリー : マーケティング

雇用形態 : 正社員

就業形態 : フルタイム

職歴 : 2年から5年

会社概要

アディダス・リーボックブランド製品の販売とその付帯事業

職務内容

Purpose & Overall Relevance for the Organization:

To be the number one fitness brand in Japan, establish aspirational fitness brand image and ensure sustainable and profitable business through fitness initiatives in Japan. By understanding business goals as well as fitness marketing trends and local opportunities, this position is required to identify, negotiate, acquire and build relationships with athletes, fitness trainers and affiliates that are needed to create brand love and awareness.

Key Responsibilities:

Execute fully integrated marketing programs to drive awareness of CrossFit, Les Mills, Reebok CrossFit Games, Les Mills ONE LIVE, etc. and elevate Reebok as a brand and an apparel/footwear provider Supervise all fitness event-related topics in close relationship with local PR&Event team Provide input to Global/APAC on local opportunities and trends to improve global Category & Range efficiency such as global range components Accountable for scouting, recruiting, endorsing, and executing local athlete contracts Responsible for the overall strategy and management of affiliates and trainers Initiate, build and maintain affiliate relationships such as CrossFit, Les Mills, etc. Support Reebok affiliates (CrossFit, Les Mills, etc.) and trainers (ReebokONE) Ensure fitness and training managers set and uphold customer service standards
Set an energetic, helpful and friendly tone for all trainers Establish genuine relationship with Reebok affiliates (CrossFit, Les Mills, etc.)
Communicate regularly with affiliates (CrossFit, Les Mills, etc.) and trainers (ReebokONE) via in-person and online meetings, and e-newsletters to keep them engaged Ensure affiliates provide accurate information on grassroots events, product seeding, R&D sessions, and services to meet business goals Activate partnership and establish Reebok CrossFit Games, Les Mills ONE LIVE, etc. Build and execute regional activation plans working with global teams Partner with CrossFit gym, Les Mills, and other affiliates to organize competition (sectional event) and build excitement around brand activation Create grassroots marketing and seeding events Host R&D sessions to create product awareness in gyms Manage concept shops, delivery schedule and inventory Financial & Budgetary
Develop monthly and annual business plans Manage grassroots marketing budget
Key Relationships:

PR event vendors Global Marketing APAC Marketing Japan Marketing

応募資格

Knowledge, Skills and Experience:
  • Manager with strong interpersonal and influencing skills (e.g., relationship management, facilitation) and in-depth knowledge of fitness
  • Demonstrated success in grassroots marketing initiatives
  • Deep understanding of target consumer
  • Strong association with fitness, fashion, entertainment events, sport or media
  • Strong communication and presentation skills with solid business acumen
  • Ability to involve key stakeholders and gain support for initiatives
  • Basic MS office skills
Requisite Education and Experience / Minimum Qualifications:  
  • University degree in business marketing or equivalent professional experience preferred
  • Competitive sports or fitness experience
  • More than 6 years of experience in (sports) marketing
  • 2-3 years of leadership experience
  • Fluent in writing and speaking English (bilingual is a plus)
シェアする
印刷
印刷

同種の求人情報

Kering Eyewear Trade Marketing Manager

KERING
access_time | place 東京

Digital Marketing Specialist

LOEWE JAPAN
access_time | place 東京

Channel Marketing Specialist - Triumph Brand

TRIUMPH
access_time | place 東京

Vogue Digital Producer

コンデナスト・ジャパン
access_time | place 東京

求人

Manager, Fitness Marketing

ADIDAS
access_time | how_to_reg 正社員 | place 東京

Vogue Digital Producer

コンデナスト・ジャパン
access_time | how_to_reg 正社員 | place 東京

Digital Marketing Specialist

LOEWE JAPAN
access_time | how_to_reg 正社員 | place 東京