Manager, Dtc Merchandising, Hoka
雇用形態 :正社員
就業形態 :フルタイム
職務内容
20%
DTC Growth Strategy & Leadership
Seasonal Assortment Planning & GTM Alignment
In-season Management & Business Optimization
Product Allocation
Store Development
DTC Growth Strategy & Leadership
- Outline profitable DTC growth strategies across Retail and E-commerce channels, balancing category, price architecture, gender classification, and appropriate style/SKU counts.
- Lead and manage DTC Merchandising Specialists and Allocation team members, ensuring clarity of roles, accountability, and continuous capability development.
- Collaborate with Planning teams to closely control product receipts and inventory timing, minimizing lost sales opportunities and improving inventory efficiency.
Seasonal Assortment Planning & GTM Alignment
- Lead seasonal development of Japan DTC assortments, ensuring alignment with consumer needs, store concepts, and financial targets.
- Maintain seasonal style-color and SKU count targets, incorporating brand strategies, sales history, and trend insights across Retail and E-commerce channels.
- Explain and align seasonal DTC plans with Retail and E-commerce channel teams, leading discussions and incorporating feedback where appropriate.
- Act as the Japan DTC merchandising representative in GTM meetings, providing market input and recommendations to Global Category MD and Global DTC MD.
- Develop and manage the DTC-specific GTM calendar, ensuring all key seasonal deliverables are met.
In-season Management & Business Optimization
- Work closely with Retail, E-commerce, Planning, and Marketing teams to identify in-season opportunities through weekly analysis of sales, inventory, and consumer trends.
- Lead weekly, monthly, and seasonal business reviews against initial plans, identifying gaps and driving action plans related to pricing, promotions, rebuys, transfers, and consolidation.
- Partner with Allocation and Logistics teams to manage regular meetings and execute inventory movement and replacement schedules that maximize business performance.
- Proactively analyze product performance by category, style, and channel, and propose timely actions to improve sell-through and profitability.
Product Allocation
- Oversee initial product allocation strategies for new products across Full Price Stores, E-commerce, and Outlet channels.
- Instruct and guide Allocation team members to ensure right product, right quantity, right place, and right timing, considering store capacity and product strategy.
- Continuously review and improve allocation processes in partnership with Allocation, cross-functional teams, and warehouse operations.
- Lead proactive stock transfers and consolidation initiatives to avoid missed sales opportunities and optimize inventory utilization.
Store Development
- Partner with Real Estate and VMD teams to develop merchandising and assortment plans for new store openings and store renovations.
- Ensure in-store product presentation and assortment strategies align with brand direction and enhance the consumer journey.
- Strategically plan and introduce limited products and exclusive colorways to create clear reasons to purchase in-store and strengthen DTC channel differentiation.
- Maintain regular communication with DTC merchandising counterparts in other regions to exchange insights and identify opportunities applicable to the Japan market.