Manager, Category Planning
Purpose & Overall Relevance for the Organization:
DRIVE category range plans in country/cluster within guidelines set by APAC BUs and Global.
Validate local category range within the country RA based on the Asia-Pacific proposal.
Accountable for IBP submission for his/her category
Work with APAC BU to understand category seasonal strategy/priority/insight.
Keen understanding of the Country / Cluster market landscape and specific category consumer.
Identify gaps in aJ Range and brief APAC BU leveraging feedback from Channel & DTC counterparts
Handover category range plan to CTC Assortment Planning Team.
Perform Category forecasting, pricing corridor & segmentation compliance, etc. based on analysis of provided sell-thru.
(IF CATEGORY APPLICABLE) Be the bridge and main counterpart for official jersey creation and Japan Team Sports for APAC Tokyo counterpart and aJ stakeholders
Work within E2E calendar timelines & deliverables
Set cuntry/cluster prices in local currencies, ensuring pricing harmonization
Set vlume forecast and define product mix to achieve margin & Net Sales targets
Align sample set needs feedback t APAC BU
Lcal article management + SMUs briefs to APAC for non-AP accounts
Define customer segmentation; Ensure deviations approval on segmentation
Gathering collation of market landscape and competition intelligence (category level) - feedback to APAC CtC
Mandatory Range guidance and review per segmentation guidelines
Deliver category presentations at APAC sign-off in alignment with APAC BU and hand over to other Marketing functions (AP, BC) and Channels
Work with Brand Comms / Activation teams on seasonal category brand calendar
Lead CFT meetings
Participate in Commercial meetings with channels/accounts, and internal Pre Buy, Final Buy meetings Deliver update on 2020 category strategic plan, support IBP/ SBP process, review performance and ensure consistent evolution of quality of output.
Responsible for in season trading marketing decisions such as discount, product launch date change…
Support category planning Senior Manager to drive category (for those who have a Senior manager to report to).
Category NS, Net margin (country) Sell-out (country) Compliance to range segmentation Compliance to price corridor NPS Market share
Local Brand Director Country/Cluster CTC RA Team Country/Cluster CTC Assortment Planning Team APAC BU Teams APAC CTC Team
At least 4 years of marketing management experience with a recognized top tier brand, with at least 3 years in product management; Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience; Must have the ability to influence others within an organization. Result-oriented; Strong numerical / Analytical skills; Willing and able to travel on a regular basis
Industry: Preferably in retail/apparel/ FMCG/White goods
Exposure: Retail / FMCG / Fashion
Requisite Education and Experience / Minimum Qualifications:
Degree in Business/Marketing Management preferred.
- Outlook: Intermediate
- Word: Advanced
- Excel: Advanced
- Powerpoint: Advanced
Local Language: Fluent ideally in one other APAC language.