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Kering Digital & Ecommerce Manager, Japan

国 : 日本

都道府県 : 東京都

都市 : 東京

カテゴリー : 営業

雇用形態 : 正社員

就業形態 : フルタイム

職歴 : 5年から10年

会社概要

フランソワ・ピノーが設立。主に流通小売業とファッションブランドを運営。

職務内容

A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods, Jewelry and Watches: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin, Girard-Perregaux, as well as Kering Eyewear. By placing creativity at the heart of its strategy, Kering enables its Houses to set new limits in terms of their creative expression while crafting tomorrow's Luxury in a sustainable and responsible way. We capture these beliefs in our signature: “Empowering Imagination.” In 2017, Kering had nearly 29,000 employees and restated revenue of €10.816 billion.

Led by our Chief Client & Digital Officer, the function Client & Digital is created to bring focus and energy to the Kering group and its maisons. Digital is changing everything. Yet with so much change, the digital age is still young with significant opportunities to seize. At Kering, you’ll be at the forefront helping our brands your clients to build the roadmap based on the specifics of Japan. As a digital disrupter, you’ll recreate and redefine business to generate lasting competitive advantage for Kering. In this role, the position’s geographic focus in Japan and its specificities.

How you will contribute

To manage the design, delivery and on-going operations of Kering's brands Direct to Consumer eCommerce capability in Japan
eCommerce Platform Design and Management – Working with the Kering & Brands' Japan/APAC/WW Digital/ eCommerce & IT teams to plan & design a competitive eCommerce platform (in line with Regional/Global requirements)
Operations management: Lead day-to-day Ecommerce operation to ensure that all eCommerce partners, IT, Fulfilment/Logistics and Customer Care processes & systems are timely , relevant, improved, reviewed and monitored
Marketing activities: Work with brands to drive online brand building and promotional activities-working with Kering & Brands' Japan/APAC/WW marketing team to plan & design activities to drive branding and online sale;
Liaise and coach online sales associates including ecommerce partners to maximize online output;
Performance Monitoring: Analytics & Reporting of eCommerce;
To contribute to the development of e commerce strategy, design, development, testing, and supporting the subsequent implementation;
Operational responsibility of the Direct-to-Consumer ecommerce channel within Japan;
Generate and implement new activities, improvements & initiatives to increase e-commerce sales and profitability ;
Demonstrate strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives
Ensure a best-in-class customer experience working with the regional Digital Marketing Manager on strategic planning and implementation of digital platforms, site architecture, user journeys, content and CRM
Work closely with local Japan teams on product ranging/pricing and promotion activities
Lead UAT of new projects , features & functionalities • Manage technical partners on infrastructure management, site analysis, system analysis and user experience optimization

応募資格

  • 6+ years of experience in e-Commerce and digital marketing for consumer facing brands/websites, preferable in luxury and premium brands
  • At least 2 years of managerial experience of sizable e-Commerce business and operations in a global, matrix environment
  • Must excel in liaison with cross-functional teams (Group and Maison, central and local, ranging from operation and logistics, to marketing, tax, legal and finance), agencies, and relevant external partners such as local payment gateways, bringing knowledge and mutual understanding
  • Strong business process understanding (customer information management, order processing, inventory management, product personalization, customer support, etc.)
  • Solid understanding of the Japanese consumer behaviour, local digital landscape, and current emerging marketing and media technologies and social trends that can drive and support e-Commerce and digital marketing efforts
  • Outstanding operational experience, project management, presentation, and leadership skills a must
  • Excellent communication (English and Japanese) and exceptional interpersonal skills – effective, persuasive, and sensitive to multi-cultural and multi-lingual environment
  • Must possess the ability to work in a dynamic, service oriented environment – a dedicated team player engendering a positive “can do” attitude in others (be a lateral leader) with a strong sense of ownership
  • Autonomous, organized, detail-oriented, proactive, and able to effectively make hard decisions and challenge the status quo
  • University degree in Business Administration or equivalent
  • Strong analytical mind with excellent relationship management
  • Minimum 4 years’ experience in Digital / Social / eCommerce • Digital experience required (e.g. Digital Transformation, eCommerce, Digital Marketing, O2O Digital Channels, etc.)
  • Knowledge and experience on Line, Google Analytics is definitely an advantage
  • Having worked in Japanese ecommerce marketplaces is a plus
  • Understanding of design thinking and agile methodology
  • Experienced in digital business analysis and/or system analysis
  • Excellent verbal and written communication/presentation skills and the ability to interact professionally with diverse group of stakeholders
  • Fluent in verbal and written Japanese • Intermediate in verbal and written English
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