MISSION




KEYWORDS

CRM, lifecycle, customer journey, lifetime value, loyalty, retention, data, subscription




Plan International CRM approach

Deliver a global vision of Takami CRM unique model by deeply understanding and decoding the current CRM Journey in Takami Japan

Plan and deliver international CRM strategies across the brand encouraging customer retention and customer loyalty, promoting the brand and the new products

Customer Journey Mapping -analyze touch points with the Brand and maximize commercial opportunities at an international scope

Partner and collaborate with cross-functional teams, including eCommerce/merchandising, digital content, social and advocacy, marketing, retail and education.




Manage the CRM Platform at an international scope

Co-decide on the CRM platform structure and architecture: ensure it works seamlessly across the organization and captures all required information at key points in the customer life cycle

Manage and monitor data acquisition strategy in line with Group recommendation

Ensure the database is segmented effectively for targeted marketing activities

Work closely with all departments to ensure the CRM works effectively for all aspects of the brand




Execute and scale Takami model abroad

Define a global approach of the local subscription model of Takami

Create international CRM programs to engage consumer locally despite geographical specifics

Coordinate with local teams

Support China team in the adaption of Japan subscription model through WeMall

Ensure excellence of the O+O journey

Identify all the touch points encountered by consumers, their operational purpose and their role in the consumer experience

Use analytics to track and understand the consumer experience across channels (Web, Retail, Mobile, Social Networks, and Media)

Assess each touch point's effectiveness in terms of achieving its intended purpose against both business and consumer experience objectives. Identify strengths and weaknesses

Develop, publish, and implement an action plan to correct each identified weakness in line with involved departments

Ensure that the action plan is effective analyzing relevant data such as sales revenue, market share, consumer satisfaction, nps, etc....

Connect with the entire entity ecosystem (General Management, Customer Engagement and eCommerce, Marketing, Retail, Finance...)

Bring innovation and is always forefront of the new media frontiers and experimentation: precision advertising, real time buying...




TECHNICAL COMPETENCIES

Extensive experience implementing CRM applications at an international scope

Strong analytical skills serving Brand and consumer understanding

Familiar with relational database concepts

High level of business understanding

Ability to translate consumers' data & behaviors into business opportunities

Extensive experience of direct and digital marketing ideally in dynamic industry

Strong background in customer acquisition, re-engagement and retention strategies

A confident and articulate communicator capable of inspiring strong collaboration in an organization

Master media mechanisms

Strong innovation skills and experienced A/B testing approach

Strong project management skills




Contribute to customer lifetime value and brand growth by designing global CRM journey.

Develop a clear understanding of subscription model and ways to expand it to others APAC markets

Leverage Data and Insights to Engage, retain, upsell & recruit consumers

Improve consumer experience and relationships through the analysis and the management of all interactions between consumers and Takami




KEYWORDS

CRM, lifecycle, customer journey, lifetime value, loyalty, retention, data, subscription




Plan International CRM approach

Deliver a global vision of Takami CRM unique model by deeply understanding and decoding the current CRM Journey in Takami Japan

Plan and deliver international CRM strategies across the brand encouraging customer retention and customer loyalty, promoting the brand and the new products

Customer Journey Mapping -analyze touch points with the Brand and maximize commercial opportunities at an international scope

Partner and collaborate with cross-functional teams, including eCommerce/merchandising, digital content, social and advocacy, marketing, retail and education.




Manage the CRM Platform at an international scope

Co-decide on the CRM platform structure and architecture: ensure it works seamlessly across the organization and captures all required information at key points in the customer life cycle

Manage and monitor data acquisition strategy in line with Group recommendation

Ensure the database is segmented effectively for targeted marketing activities

Work closely with all departments to ensure the CRM works effectively for all aspects of the brand




Execute and scale Takami model abroad

Define a global approach of the local subscription model of Takami

Create international CRM programs to engage consumer locally despite geographical specifics

Coordinate with local teams

Support China team in the adaption of Japan subscription model through WeMall

Ensure excellence of the O+O journey

Identify all the touch points encountered by consumers, their operational purpose and their role in the consumer experience

Use analytics to track and understand the consumer experience across channels (Web, Retail, Mobile, Social Networks, and Media)

Assess each touch point's effectiveness in terms of achieving its intended purpose against both business and consumer experience objectives. Identify strengths and weaknesses

Develop, publish, and implement an action plan to correct each identified weakness in line with involved departments

Ensure that the action plan is effective analyzing relevant data such as sales revenue, market share, consumer satisfaction, nps, etc....

Connect with the entire entity ecosystem (General Management, Customer Engagement and eCommerce, Marketing, Retail, Finance...)

Bring innovation and is always forefront of the new media frontiers and experimentation: precision advertising, real time buying...




TECHNICAL COMPETENCIES

Extensive experience implementing CRM applications at an international scope

Strong analytical skills serving Brand and consumer understanding

Familiar with relational database concepts

High level of business understanding

Ability to translate consumers' data & behaviors into business opportunities

Extensive experience of direct and digital marketing ideally in dynamic industry

Strong background in customer acquisition, re-engagement and retention strategies

A confident and articulate communicator capable of inspiring strong collaboration in an organization

Master media mechanisms

Strong innovation skills and experienced A/B testing approach

Strong project management skills