Head of E-Commerce & CRM Japan
国 : 日本
都道府県 : 東京都
都市 : 東京
カテゴリー : 営業
雇用形態 : 正社員
就業形態 : フルタイム
職歴 : 10年以上
Head of E-Commerce & CRM
Roles & Responsibilities:
Develop strategies, set goals, execute initiatives and monitor progress to achieve growth and profit targets of the e-business channel collaborating with key functions.
Set reports; propose actions, and corrective plans to achieve targets. Monitor the profitability of EC channels.
Grow and maximize e-business by optimizing EC channels including Own EC sites and 3rd party mall
Manage A&P effectively by optimizing diverse media activities in collaboration with Brand Team to lead media vendors
Improve conversion by implementing new service models and developing benefits to customers collaborating to Logistic, brand, MD and Finance team.
Launch new services such as Store digitalization to boost sales both in Online and Offline stores.
Network with external business partners to explore business opportunities, and propose and lead alliance actions.
Work closely with and influencing Triumph management members and key managers in developing and implementing a new O2O business model that will drive mid-term top-line growth and bottom-line profitability creating synergy between online and offline businesses.
Tracking and reporting KPIs related to e-business and CRM to take next action for achieving target by sites, by devices by Product by promotion etc.
Develop effective communication strategy and execute eDM communication and SNS actions
Lead Omni Chanel actions with collaborating with Brand Team with a customer centric approach to increase omni channel users.
Lead project related to EC and CRM such as ID linkage for 1 to 1 communication based on Online and Offline customer behavior, Global CRM or EC project etc.
Develop strategies, set goals, execute initiatives and monitor progress to achieve CRM objectives.
Build a CRM company culture, by leading and coaching a CRM team to lead other company divisions to embrace a CRM culture
CRM team will lead and coach Head of Sales, Area Managers and Fashion Advisors to rapidly increase our consumer database. CRM Team will create internal communication tools to engage internal business partners
Track and report KPIs related to CRM, to take next action for achieving targets by channel.
Develop annual CRM plans in ways to build brand equity/loyalty and contribute to sales fundamentals (e.g. footfall, VPT, UPT).
Develop creative and innovative CRM campaign ideas tied up with external partners.
Develop effective communication strategy and execute an effective eDM communication plan
Develop and engage the team members both in e-business and CRM team.
- Minimum 10 years experience of business development, sales and marketing in the area of on-line shopping and retail channels in fashion and/or consumer related industry
- Minimum 5 years of line management experience
- Intensive experience as a CRM management (i.e. CRM analysis, CRM planning)
- People management experience