国 : 日本
都道府県 : 東京都
都市 : 東京
カテゴリー : 営業
雇用形態 : 正社員
就業形態 : フルタイム
職歴 : 10年以上
Continue to drive and develop the online business both for Lacoste and Aigle
【Key Duties and Responsibilities】
・Continue to grow the current e-Commerce business in a healthy and sustainable way. This includes full P/L responsibility for all digital sales channels: own site, e-retailers, and e-wholesalers.
・Develop the e-Commerce strategy, both in the short and long-term, in regards to user experience, merchandising, digital media spend, etc, with a focus on KPIs such as bounce rate, add to cart, pages/session, cart abandonment, as well as CPA, CPC, ROAS, etc.
・Maintain and build strong relationships with our current vendors in order to ensure the future growth of the business relationship.
・Leading Omni-channel initiatives to merge off-line and on-line distribution in order to deliver a seamless, best in class customer experience.
・Lead and develop a team of 7. This development includes both technical skills but also professionally and personally.
・Day to day tasks coordination with internal and external vendor (Front and Back Office).
・Cooperation with Asia and French HQ on E commerce issues.
・Coordination with other department on any other issues.
・Develop strong team.
All departments (HQ Japan), Especially with MD, Marketing and Aigle.
Regional e-commerce Director (Hong Kong) and WW global e-commerce Director (Paris) both for Lacoste and Aigle.
3rd party vendors
【Main Expectations / Key Performance Measurement】
Sales, Profit, Traffic and Conversation Ratio of Own site & Sales and profit In 3rd Party shop site.
CTR (Click trough Ratio) as well as CPA, CPC, ROAS, etc.
Analytical mind-set, team leader and player, strategic thinker,
At least 10 years experiences in fashion field
At least 5years Experience in the Apparel e Commerce business
At least 5years manager experience
B to C experience
Experience in international licensed business a plus (ie Ralph Lauren, Burberry, Tommy Hilfiger…)
Excel / Access, Google Analytics, Photoshop, Various CMS, basic coding would be an advantage