Director Ecom Buying, Ecommerce

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Purpose & Overall Relevance for the Organization:

Lead the eCom Buying and eCom Buying Allocation teams to meet the organization’s sales, range efficiency,and stock turn objectives across own eCom and e-platforms.

Key Responsibilities:

Objective & Target:

Support the achievement of commercial KPI’s, including Net Sales, Operating Working Capital, and margin primarily to positively impact top line growth and bottom line contribution. Ensure we buy what sells at full price, with clear strategies to support the clearance of terminal stock, and planned production for clearance environments. Ensure commonality, range overlap and clear segmentation between eCom platforms based on consumer profile and preferences.
Buying Operations:

Work in partnership with the new Category and Assortment Planning functions with Concept to Consumer to build appropriate ranges. Appropriate ranges defined as those which directly match consumer requirements, and balance both commercial drivers and brand building moments. Leverage the existing relationship with DtC with commonality and overlap where it applies between DtC and newly separated eCom channels, and at country / cluster level in APAC. Closely manage Open To Buy across all eCom platform. Build depth behind the width provided by Concept to Consumer. Apply the same Store clustering approach to eCom that builds range width ensuring proactive input to ensure these ranges reflect our current and future store / platform portfolio.
Ensure any risks to Open To Buy budget are aligned with Finance and Senior Leadership. Allocation, both initial and ongoing is timely to ensure maximum product availability and maximum conversion and consumer experience. Allocating to each e-platform, the products selected from the product team by performing regular and accurate check on master data, product descriptions and other sizing information.

Maintain eCom inventory accuracy by assisting the implementation of cycle count and stock taking plans.

Support Omnichannel Marketing launch / campaign calendar, ensuring stock available for published / pre-aligned retail intro date, and that there is aligned support for additional marketing activities, or promotional events. Ensure full transparency on sell through, best sellers / slow sellers, overlap, retail intro’s, product delays, product drops, incremental opportunities are shared proactively with channel heads.
Data Analysis:

Analyse sales data to identify business trends, translating the market needs to sales opportunities for stores. Analyse the eCommerce business against inventory level, stores' inventory and develop action plans to increase sales and stock efficiency. Track future seasons to ensure that the pre-order is in line with sales trend. Demand forecasting and Stock Planning.
Personnel Management:

Build and maintain strong relationship with the team through communicating business issues and cooperation needs to the team and constantly invite for feedbacks. Proactively focus on self and team development, encouraging optimal performance through a commitment to learning and enhancement of competencies within the team. Regularly re-evaluate the effectiveness of the structure and the tools and ways of working that may enhance or hinder work-place and task efficiency. Ensure clear focus on succession planning, and bi-lingual communication as an additional catalyst for career progression within the department.

Key Relationships:
Vice President eCommerce (Line manager)
Vice President DtC
Head of Retail
Omnichannel Marketing Director
Concept to Consumer Team including Category and Assortment Planning
Demand Planning and Financial Planning and Analysis Team


Knowledge, Skills, and Abilities:
  • Minimum 10 years of retail experience in an international company
  • 5 to 10 years experience in purchasing, buying  or sales
Requisite Education and Experience / Minimum Qualifications:
  • Bachelor degree in Business Administration or Social Sciences - Major in marketing, economics, statistics or mathematics
  • IT skills: Outlook-Advanced / Word – Advanced / Excel – Advanced / PowerPoint – Advanced
  • Excellent spoken and written English