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住所
Tokyo, Tokyo, JP
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Digital Performance Marketing Manager, Nike.Com/ Nike App

国 : 日本 日本

都道府県 : 東京都

都市 : Tokyo

カテゴリー : マーケティング

雇用形態 : 正社員

就業形態 : フルタイム

職務内容

WHO ARE WE LOOKING FOR?
As the Marketing Manager, Nike.co/ Nike App in Japan you are an expert in Digital Marketing, with a deep understanding of the consumer, her lifestyle, and how she shops online. You are able to deliver on Brand and Business objectives, connecting our members with the innovation, experiences and stories that position Nike as an industry leading sport and lifestyle brand. You are a team player and a go-getter, curious and eager to innovate, to test & fail and learn & evolve. You value the importance of data and consumer insights and appreciate the creative process. You understand marketing technology, the role of online to offline, direct-to-consumer channels, and you are always ready to be a thought partner and a thought leader, a digital evangelist and a consumer advocate.
In this role you will be responsible for driving Nike.com and Nike App channel Marketing visions and strategies to transform our brand into the most sophisticated, athlete focused, digital brand in the world. You will bring best-in-class brand and commerce experiences to life for the consumer, delivering member and commerce growth across Flagship channels.
WHAT WILL YOU WORK ON?
You will serve as an integral member of the Consumer Direct Marketing team and Consumer Direct Digital Marketing team to lead and implement an accelerated digital offense to establish Nike.com/Nike App as the pinnacle destination for everything Nike, inspiring Members to keep coming back.
As the Nike.com/ Nike App lead you drive the seasonal and 365 projects, delivering marketing plans and creative in support of brand and business objectives. You will deliver seasonal and daily 13-week Nike.com and Nike App engagement plans featuring priority product, experiences, and stories. You will plan the seasonal and 365 creative and production briefs to inform development and delivery of channel right content to match consumer intent and experience needs that ladder up to your 13-week plans.
You act as subject matter expert of the Nike.com and Nike App platforms, providing deep knowledge of the digital capabilities to maximize the channel to elevate the consumer brand experience and drive member engagement and retention.
WHO WILL YOU WORK WITH?
This role requires functional partnership across your consumer direct marketing teams to co-develop O2O marketing plans to enable connected journeys across the ecosystem.
You are a key partner to our Consumer Brand Management team and Nike Direct business teams to ensure brand architecture project plans reflect progressive, effective digital strategy.
There is close partnership with the business teams, analytics, and Insights team, to deliver and input regular marketing performance analytics. Understanding and applying analytics will improve the way we communicate and connect with our consumers, promoting a test-and-learn, iterative marketing culture.
This role requires collaboration across the Nike matrix; Global, Geo, and in city teams to deliver and execute plans across brand and business objectives.

応募資格

WHAT YOU BRING TO NIKE
* Bachelor's degree in Business, Marketing, Communications, or related field.
* 4-5+ years of experience in Brand Marketing or Digital Marketing.
* In depth understanding of the digital landscape, user experience and our digital platforms.
* Comfortable translating data, a problem solver with ability to understand challenges, deriving underlying insights, learnings and turning them into opportunities, share ideas, develop effective responses, or elevate to higher management
* Excellent organizational and project leadership skills with proven ability to juggle between the details and big picture, manage multiple and competing projects and priorities.
* Strong oral and written communication skills (Japanese & English) including meeting facilitation and making strategic recommendations and persuasive presentations to marketing leadership.
* Team player with an ability to thrive within a fast-paced, high energy, skilled team of marketers that have a passion for sport and culture and creating meaningful connections between consumers and the Nike brand.
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