Digital Marketing Manager or Specialist

LACOSTE JAPAN
www.lacoste.jp/
国 :
日本
都道府県 :
東京都
都市 :
東京 渋谷区神宮前2-34-17 住友不動産原宿ビル
カテゴリー :
マーケティング
雇用形態 :
正社員
就業形態 :
フルタイム
職歴 :
5年から10年
言語 :
英語(上級)

会社概要

ラコステ衣料品及び衣料雑貨の企画・製造・販売並びに輸入業

職務内容

【Purpose】
In charge of managing Lacoste & Aigle of digital marketing activity in the market

【Key Duties and Responsibilities】
・Develop a digital marketing plan in line with brand strategies and goals with measurable format.
・Ensure all programs, projects, and campaigns effectively discover, define, design, deliver, deploy and create data to power insight and optimization, for continuous learning and improvement.
・Guarantee delivery of new programs, new capabilities, and enhancements across all our paid digital media. Partner with all functions to ensure an optimal combination of design, content, and functionality, aligned to and reflective of our brand, commercial, and digital objectives.
・Utilize relevant digital tools for digital marketing objective and ROI managements.
・Prepare and submit relevant reports on digital marketing activities to Japan/HQ stakeholders.
・Manage SEO, SEM to promote brand engagement.
・Reach target audience by through different schemes for different objectives for branding, traffic, conversions and lead generation.
・Keep brand web pages up to date with content and product information to drive SEO.
・Create and develop digital promotions and campaigns with appropriate KPIs
・Drive digital and e-Commerce campaigns to generate sales.
・Manage external/digital and social media vendors and/or agency coordination efforts.

応募資格

At least 5+ years of relevant experience

Education :
University Degree 

Qualification & Skills :
【MUST】
Experience for SEM, YDN, GDN, PLA,GDR, Criteo, SNS ads 

・Strong familiarity with executing best practices in all digital functions including: web development, acquisition marketing (email, banner ads, online video, paid search, social media and SEO, etc.), and web analytics.
・Working knowledge of content management systems, product information management systems, and digital assets management platforms.
・Experience with digital tools, like Google Analytics, Salesforce, Mailing tools, etc.
・Ability to multi-task, problem-solve, and prioritize in a fast-paced working environment.
・Japanese :Native level
・English : Business level 

その他必須条件

◆フレックスタイム制度有り(コアタイム10-16:00)
◆在宅勤務制度有り(週1日)
◆各種社会保険完備
◆給与改定年1回 (※初回昇給は2021年4月)
◆交通費支給(16万5,000円まで/6ヶ月)
◆社員割引制度
◆退職金制度
◆産前産後/育児/介護休暇・補助金制度
◆育児時短勤務(子供が就学するまで)
◆全国25,000施設の宿泊施設を割引価格提供
◆スポーツクラブ法人契約(全国3,000ヶ所)
◆健康・メンタル相談サービス
◆無料eラーニング完備(約180講座)
◆全国約15,000店舗の飲食店が最大半額利用可能
◆マッサージ、エステ、日帰り温泉等を割引価格提供
◆物品購入割引制度
◆映画館・レジャー施設等を割引価格提供
勤務地