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Assistant Contents Producer/E-Commerce(Hoka,Teva)※新規ポジション

国 : 日本

都道府県 : 東京都

都市 : 東京

カテゴリー : 営業

雇用形態 : 正社員

就業形態 : フルタイム

職歴 : 2年から5年

会社概要

事業内容
靴、かばん、ベルト、皮革製品、アパレル製品、服飾雑貨品、織物、アクセサリー等の販売、卸売及び輸入
インターネットを利用して、靴、かばん、ベルト、皮革製品、アパレル製品、服飾雑貨品、織物、アクセサリー等を通信販売すること
前各号に付帯関連する一切の業務

取扱ブランド
UGG®, Teva®, Sanuk®, HOKA ONE ONE®

職務内容

POSITION PURPOSE

This role is responsible for briefing on Teva and HOKA ONE ONE websites and executing onsite digital activation promoting campaigns and related marketing and CRM actions in a timely manner. Assistant Contents Producer is instrumental in ensuring trading KPI’s are continuously improved and regional content plans are executed to a high level by working with the wider regional direct to consumer inventory and merchandise team, UX developers, content designer as well as brand and merchandise teams.

It is also the responsibility of the contents producer to ensure online marketing emails and site enhancements are developed and executed on time and to schedule according to plans agreed with the Japan digital marketing and PLG brand marketing teams.

DUTIES AND RESPONSIBILITIES

SITE CONTENT MANAGEMENT:
• Be the owner for the Salesforce platform for Teva and HOKA ONE ONE websites ensuring accurate, high quality content and presentation at all the times and responsible for all non-merchandising and campaign promotions to ensure brand content is appropriately reflected on Teva and HOKA ONE ONE websites
• Fully understand Teva and HOKA ONE ONE brand guidelines and principles and ensure all activities adhering to these standards
• Oversee content and customer journey reporting and improve on related KPIs (from visitor to check out) to ensure Teva and HOKA ONE ONE sites being trading effectively
• Work closely with trading, marketing, and merchandising related partners to ensure alignment across all channels
• Develop relationships with the global counterpart teams and ensure all brand activities, specifically contents and marketing wordings, are reflected accurately on the websites as necessary
• Manage 3rd party tools to optimize the Teva and HOKA ONE ONE websites and deliver relevant content experience for the sites
• Monitor content performance and develop some ad-hoc recommendations
• Weekly and monthly content performance reporting for Teva and HOKA ONE ONE websites
• Develop monthly test plans for on-site content, such as A/B testing
• Accountable for updating the trading calendar with eCommerce content plans

DIGITAL ACTIVATION MANAGEMENT:
• Manage the content of emails for each segment and make sure to align with the content, marketing and merchandise objectives
• Execute plans created with brand, merchandising and other departments within the team to include digital marketing, CRM and developers and ensure online marketing such as banners, email campaigns and activity reflecting a consistent message and launched on time
• Manage the relationship with our 3rd party agency and translation company to ensure all deliverables are completed on time and within budget together with trading manager
• Research other similar brands and ensure the site exceeds what customers would expect when researching products, either to buy now, later in the season

LEARNING NEW TECHNOLOGIES & METHOTDS:
• Responsible for managing a process that develops innovative thinking and the generation of new ideas related to functionality and usability
• Maintain advanced knowledge of online content management systems, image libraries, brand objectives, development needs and other creative functions to ensure best-in-class usability and digital medium presentations. Being also to stay current with the latest ecommerce trends and technology to maintain competitiveness in the digital world and should provide innovative suggestions and solutions to leadership

応募資格

Education/Experience
• Bachelor’s Degree in related field preferred
• Experience digital content management in eCommerce at a brand is preferred
• Experience and knowledge of editing content sentences in Japanese within a certain tone and manner is required
• Experience and knowledge of creative web design, site functionality, usability and/or marketing is preferred
• Experiences of Salesforce Commerce Cloud or similar tool is nice to have
• Experience with project management, client relations, managing cross functional teams is plus
• Experiences from Footwear/Outdoor/Fashion industry is a plus

Skills/Knowledge/Behavior
• Attention to detail
• Successfully drives results
• Ability to work and contribute in a team environment
• Must be a self-starter and be proactive
• Understands and able to convey the key differences and nuances between brand sites and product offerings
• Creative thinker
• Strong writing/editing contents in Japanese
• Basic level English 
• Knowledge of Web Analytics
• Industry knowledge of creative design practices
• Estimating and reporting abilities
• Strong computer skills including MS Word, Excel, and Power Point
• Ability to succeed in a fast-paced environment
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