Newsroom Manager

国 :
日本
都道府県 :
東京都
都市 :
東京
カテゴリー :
マーケティング
雇用形態 :
正社員
就業形態 :
フルタイム
職歴 :
10年以上
言語 :
英語(上級)

会社概要

資生堂は、1872年、日本初の洋風調剤薬局として、東京・銀座で創業しました。
社名の由来ともなっている、新たな価値の発見と創造をめざすという創業の想いを140年以上の歴史の中で脈々と受け継ぎ、独自の伝統を築き上げてきました。
これらは資生堂が将来にわたって発展し続ける上で大切な、資生堂ならではの基盤と強みです。

化粧品メーカーとして日本、アジア第1位の規模を誇り、現在、約120の国と地域で展開しています。また、資生堂グループ全体の売上高は、1兆51億円にのぼります。
長い歴史の中で培ってきた、資生堂の美に対する感性は、日本の文化や伝統を大切にするという考えや、細部にこだわり続ける姿勢などにより、グローバル企業の中でも日本発の化粧品会社として独自の強みとなっています。
資生堂は、高機能・高品質・高い安全性を持ったイノベーティブな化粧品や最先端の美容法を創出し続けています。
この土台となっているのは、研究開発や生産における業界屈指の技術力です。
創出した価値や「美」をお客さまに伝える独自のクリエーションが、資生堂の大きな強みとなっています。この強みにより、1916年の意匠部発足以降、日本の宣伝・広告、デザイン界を牽引しています。
外見の美しさだけでなく、心まで豊かになっていただくことをめざし、全世界で約20,000名のビューティーコンサルタントが美容のプロフェッショナルとしてお客さま一人ひとりに寄り添い、当社のブランド価値を伝えています。
お客さま起点を追求し、ビューティーコンサルタントを通じてお客さまに価値を伝達するなど、資生堂の事業は「人」を中心としています。お客さまや社員などの「人」を大事にし続けてきたことは、価値形成の根幹となっています。

職務内容

Key objectives of the role:
Newsroom is a team of PR, content marketing, and social media marketing specialists that create engaging and impactful stories to help the world connect with brand SHISEIDO and its products. Newsroom Manager will lead a digital savvy PR and social media marketing team that defines the story for brand SHISEIDO, positions the brand in the marketplace, protects the brand’s reputation and inspires our communities around the world.

Create and drive compelling and strategic stories and campaigns to define and elevate the brand’s share of voice. Work will focus on telling stories that position brand SHISEIDO as a forward-thinking, innovative, and creative brand that has strong connection with art and culture, while relating to how today’s young consumers interacts with brands and influences today’s beauty landscape.
Act as a strategic partner with IMC planning lead, brand managers with the objective of elevating brand awareness and driving sales.
Strategize international initiatives and ensure feasibility for effective execution at the market level, in conjunction with brand goals and brand as well as line objectives.
Lead the PR efforts by fostering an inter-affiliate relationship and providing vision and guidance to develop a PR roadmap.
Main areas of responsibility
Build awareness of brand SHISEIDO momentum and impact on the industry through key initiatives and campaigns
Build and maintain relationships with key business, lifestyle and culture media.
Shape, grow and protect the brand SHISEIDO through strategic and creative storytelling.
Develop written materials, including messaging, communications strategies and FAQs, etc.
Strategy & Planning

Develop and implement PR, content marketing, social media, and influencer marketing strategies for new product launches and events in line with brand priorities and objectives and monitor results/review key learnings with all markets
Prioritize and identify key market needs and challenges in order to build overall Global Communication strategies with Marketing and Communication leadership team.
Collaborate with regional PR/ Media teams to develop strategic framework of media plans and overall media strategies for major Fashion Weeks including an assessment and new strategic direction for new major events in the calendar.
Collaborate with Regional Marketing, Beauty Creation, and Special Events initiatives
Collect local key insights and learning, and help integrate them into Global Communications strategies and planning

Media & Influencer Relations

Create relationships with global media to drive coverage for brand
Investigate and identify local opportunities with markets to promote and build positioning of brand — particularly major events and designer/influencer/ beauty creator partnerships
Communicate with Regional PR managers/ agencies on a daily basis to ensure markets are fully and promptly serviced
Assist with media opportunities by facilitating interviews with Brand Director as well as brand management team
Monitor product offerings to global markets for trend and PR
Identify and establish relationships with the key influencers, such as fashion designers, bloggers/ vloggers, and beauty creators. And design communications for the product, together with content marketing manager.

Event Management

Assist with requests from international markets for fashion weeks if applicable
Support brand/ category activities in key markets and realize ROI through PR, social media, and influencer marketing. Recognize opportunities and support activity where necessary
Manage & coordinate press activities and schedules
Support new door openings of any flagship or strategic locations with PR and media plans

応募資格

Soft/ Management Skills
  • Excellent writing and editorial skills
  • Excellent people skills at all levels
  • Budget management experience
  • Excellent project management skills
  • Ability to liaise with senior management and influence key decision-makers

Technical/Specific Experience
  • At least 8 years of experiences in PR, social media, and influencer marketing
  • Strong knowledge of public relations and media in global markets
  • Strong knowledge of social media, influencer marketing program, and content marketing
  • Experienced in executing national and international press strategies
  • Understanding of multiple countries and their cultures, with high awareness of trends in fashion and the beauty industry.
  • Experience in writing for global audiences
  • Prestige brand experience is preferred
  • Excellent English skills and Fluent Japanese preferred